The words we use, and what they mean
Every term on this site means one thing. Here is each one.
- Buying signal
- A public sign that an account may be ready to buy. Most buying signals are commoditized. The useful ones are custom to your accounts and your qualification bar.
- GoldEmail
- An outbound email so specific and useful that the person who receives it would pay to receive it. Everything GoldEmail delivers exists to make one possible.
- Custom signal
- A public change at a specific company or person, chosen for one customer’s accounts and qualification bar, that can support a GoldEmail.
- Commoditized signal
- A signal anyone can buy and everyone already uses, such as “saw you’re hiring”. It supports only thin copy.
- Watch
- One public URL that we check for changes. A company is a list of watches, never a crawled domain.
- Snapshot
- The stored content of one watch at one check.
- Diff
- The exact text added and removed between two snapshots of the same watch.
- Trace
- The record of what was fetched, compared and found behind one signal, kept so anyone can check it.
- Qualification bar
- Your own definition of a sales qualified lead, a disqualified lead, and the criteria with room to revise. Only data inside it is delivered.
- Why it matters
- The labeled field on each record that names which rule from your qualification bar it met, next to the fact that met it.
- Feed
- The stream of custom signals and contact data delivered to one customer, inside their qualification bar. Every customer’s feed is their own.
- Fit call
- The Book a Call conversation where your qualification bar is set and fit is decided.